The 2017 YMCA North Bay Strong Kids Campaign is underway.

Officials launched the fundraiser at their 10th annual Strong Kids Breakfast this morning (Tuesday).

YMCA President and CEO of Northeastern Ontario Kim Kanmacher says they have quite a goal for this year.

“This year’s goal is $125,000. However, last year we raised over $135,000 so we’re hoping to knock the socks off this year and blow out that $135,000,” she said.

Kanmacher says the funding helps local kids and their families.

“The Strong Kids Campaign helps provide access to families and children in our community that wouldn’t necessarily be able to afford any programs through Learn to Swim, any YMCA health, fitness and aquatics programs, camper-ships,” she said.